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Since we have just a few days left until our early bird rate (saving $200) is gone (expires 31 Jan), I felt that now was the time to shoot everyone an update and try to persuade you to come to Content Marketing World (if you are not already persuaded) – 4-6 March, 2013 at the Sheraton on the Park in Sydney.

In no particular order, here are 5 things I’m excited about when it comes to #cmworld Sydney:

1. Amazing brands telling their stories – For the past two years at our event in the States, our attendees loved the fact that actual brand marketers spoke about how they were creating and distributing content to attract and retain customers. So, how do we one up that in Sydney? We’ve got marketing executives from Kelly Services, Woolworths, Spotify, McCann, AFL, Kraft Foods and many more (we’re still working on a few more very exciting brands).
2. A literal “who’s who” of content marketing experts from the USA and AUS – You simply cannot make this stuff up. Every one of these speakers have keynoted some of the largest events around the world…speakers like Jay Baer, Robert Rose, Jeff Rohrs, Sarah Mitchell, Jonathan Crossfield, and more. I am humbled by the fact that these amazing people have so willingly devoted their time to sharing their knowledge at Content Marketing World.
3. Four unbelievable workshops – Working with our partners at ADMA we are bringing you top notch hands on material covering Content Marketing 101 (beginner) and Content Marketing 201 (advanced), Content Marketing for Demand Generation, and Social Media Activation through Compelling Content.
4. Sydney – Sydney is one of the most multicultural and multilingual cities in the world, with people from more than 180 nations, speaking 140 languages? Another little bit of Sydney trivia – Sydney officially became a city in 1842 and you know how much we like the number 42!
5. 99%+ – In our exit surveys, there was only one person who attended CMW in the states that said they would not return in 2012 (they just didn’t appreciate That Kevin Smith). We were simply amazed by the awesome testimonials from last year’s conference.

Early Bird Pricing ends 31/1/13 – Register Today!

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So we decided that you should not miss out on the fun.  We are bringing the event to you.  Content Marketing World has partnered with the team at ADMA, King Content and others to help make Content Marketing World Sydney a reality.

Join keynote speakers Joe Pulizzi from Content Marketing Institute, International speaker Jay Baer (author of The Now Revolution), Julie Fleischer, Director of CRM Content Strategy from Kraft Foods (USA), and many more for this one-of-a-kind event.  Simply put, we are bringing the all-stars of content marketing down under…and adding the best Australian brand to tell their stories as well.  And the best part - you will learn everything you need to develop and implement a content marketing strategy that attracts and retains customers for your business.

The event will be held at the Sheraton on the Park, 4-6 March, 2013. Register Now!

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Content Marketing World Sydney will be the first major content marketing event held in Australia.  The event is in direct response to more brand marketers in Australasia developing their own online, social media and print content marketing strategies. CMW Sydney will feature the leading global marketers and thought leaders for three days of intensive workshops, keynote presentations and hands-on breakout sessions.

“For well over a year now, we’ve been getting calls and emails from marketers in Australia wondering when we were going to bring Content Marketing World to Sydney,” states Joe Pulizzi, Content Marketing World founder. “We are extremely excited about bringing the conference to Asia Pacific.”

Topics at Content Marketing World Sydney include:

• How marketers are transforming their marketing departments into storytelling factories to attract and retain customers.
• How to better engage prospects and customers with compelling content.
• How to deliver the right messages through the right channels, including social, mobile, email, online and even print and in-person strategies.
• How the leading organisations in the world are creating, distributing and managing their content.

“Content marketing has proven itself to be an extremely powerful way to engage with customers and prospects” said ADMA’s Jodie Sangster.  ”The focus on this type of marketing will grow exponentially over the coming years as organisations will increasingly need to deliver personalised, relevant, valuable information to its customers in order to secure and maintain customer engagement,” stated Sangster. “It’s for this reason we are delighted to be partnering with CMI to bring Content Marketing World to Sydney. It will provide Australian marketers with access to global best practices in this rapidly developing discipline”.

“Even though content marketing has been around for centuries, it’s like a new muscle in most organisations,” states Craig Hodges, CEO of King Content, exclusive media partner for CMW Sydney. “Even so, we’ve seen the demand for content marketing services skyrocket in the last six to 12 months. Our clients have consistently told us they want and need more education. We believe CMW Sydney is the answer.”

For more information about Content Marketing World Sydney, go to http://www.contentmarketingworld.com.au.  For sponsor information, contact CMI’s Peter Loibl at peter[at]contentinstitute.com.

About CMI:

CMI, the Content Marketing Institute, is the leading global content marketing education and training organization. CMI teaches non-media brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event is the largest content marketing-focused event. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known small and large brands in the world. CMI is a division of Z Squared Media LLC, a 2012 Inc. 500 company.

About ADMA:

ADMA, the Association for Data-driven Marketing and Advertising, is Australia’s largest marketing and advertising association representing over 500 members from the leading advertisers, marketers, agencies and specialist suppliers. ADMA protects, supports and champions excellence in data-driven marketing and advertising in Australia, and beyond.

The membership includes financial institutions, telecommunications companies, energy providers, leading media companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including software and internet companies.

About King Content:

King Content is Australasia’s leading digital content marketing agency specialising in developing great content strategies for their roster of blue chip clients. Among the clients King Content works with in Australia and Asia are CBA, American Express, NRMA and Prudential.

The post CMI and ADMA to Launch Content Marketing World Event in Sydney appeared first on Content Marketing World Sydney Australia.

Save the Date for March 4-6, 2013

Content Marketing World is coming to Sydney in March of 2013!

Site is currently under construction, but please check back soon for more info.

The premier content marketing event is making it’s way down under to bring you the best and the brightest in the content marketing industry.  Save the date for March 4-6, 2013.

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